Something new is landing in Soho this December.
Honest Greens, the Mediterranean restaurant born in Barcelona, is opening its first UK home in London under its local name, Hg. The brand has become a go-to across Europe for people who want Real Food that feels fresh, vibrant, and grounded in flavour. Now it is bringing that same Mediterranean energy to the heart of London.
Healthy food with Real flavour
Honest Greens treats healthy food with a sense of purpose. The kitchen cooks with seasonal vegetables, thoughtful grains and quality proteins, always prepared from scratch. Plates are bright, generous and built around natural flavour. It is food that feels good to eat, served at a pace that matches the city.
There is a quiet confidence in the way the restaurant cooks. No shortcuts. Just good ingredients handled with skill.
Mediterranean roots, Soho rhythm
The Mediterranean mindset shapes everything. Olive oil leads the cooking. Herbs bring lift. Vegetables, grains and proteins are cooked with precision and care. The dishes stay clean and expressive, guided by a belief in honest technique rather than heavy seasoning.
The Soho space carries the same energy. Warm, relaxed and ready for the day. It works for early mornings, late lunches and everything in between. The room has an easy flow to it, built to keep pace with Soho without losing its calm.
London wants food that moves with it
London has a deep food culture, but Honest Greens brings something different. Mediterranean food with real clarity. Healthy food that feels modern rather than worthy. A way of eating that suits the city’s lifestyle.
It is a restaurant built for people who want things done well. Real flavour. Real ingredients. Real Food.
Speciality coffee that stands on its own
Hg Soho will also serve speciality coffee, prepared with the same attention found in the kitchen. Beans from trusted roasters. Clean profiles. Consistent craft. Whether it is a quick flat white or a slow pour over, the result is the same. A cup that delivers.
The coffee bar brings its own moment to the space. A quick stop for the morning rush.A steady break in the afternoon.A small detail that adds to the restaurant’s rhythm.
A new chapter for Honest Greens
Since 2017, Honest Greens has reshaped how people eat in some of Europe’s busiest cities, offering food that is fresh, fast and rooted in real technique. The move to London is a natural next step.
With Hg Soho, the Mediterranean restaurant brings its clear point of view to the city.
Mediterranean heart.London pace.
Hg Soho opens on 12 December at 21 St Annes Court.
Real Food for Real Life.
