Today, you can’t talk about essential tools in retail visual merchandising without mentioning mannequins. They offer more than just display benefits. You can take advantage of them to help your customers connect with your products. Besides, using them can increase sales potential and improve your buyers’ overall shopping experience.
But with numerous mannequins for sale across the UK, how do you find the right ones for your business? You can’t afford to choose the wrong products as they can affect your presentation. Read on to discover a few key factors worth considering before making your selections at Valentino’s Displays.
- Why do you need the mannequins?
Before shopping for mannequins for sale, you should start by defining your needs. You can do this by asking these questions:
- Are you planning to use them as window displays to attract potential buyers?
- Do you want to place them inside the shop to highlight your products?
- What kind of space do you currently have?
The answers to this question can help you make informed decisions when selecting your display tools. For instance, it makes sense to choose portable mannequins for pop-up shops, exhibition spaces and trade shows. As for permanent fashion spaces, you can always opt for heavier, high-end products.
The bottom line is that your intended use can improve your decision-making when buying mannequins for your business.
- Style
One-size-fits-all doesn’t work with mannequin designs. They come in several different styles, with each having its specific purpose. Below are some best practices for choosing the ideal styles at Valentino’s Displays:
- Do you need something that creates a strong connection with customers? If yes, we recommend choosing realistic mannequins for sale. Their facial features & lifelike details will help you attract more buyers to your products.
- For a modern, minimalistic look, you can opt for abstract mannequins. This style will never distract customers from your products.
- Headless mannequins are a worthy pick if you want to keep attention only on your products.
- You can opt for special mannequins if you need specific poses or child mannequins. Some of these displays even come in maternity forms.
Bottom line: Always consider your store’s identity before choosing your mannequin style. For a luxury brand, opt for realistic mannequins. Abstract products will work well for casual and high street brands. Choose special mannequins if you run a niche brand.
- Material and Durability
Durability is a crucial factor you should never ignore when buying mannequins for sale. Today, you have many options when it comes to choosing the right materials. Some common options include:
- Fibreglass: Recommended because it’s strong and durable. Although this material is fragile and heavy, it’s perfect if you run a luxury brand.
- Plastic: This option is common because of its cost-effectiveness. Plastic mannequins are lightweight and perfect for stores that require moving the displays frequently.
- Size accuracy
Understanding your buyers and their average body size also matters when choosing the perfect mannequins for sale. Today, modern customers are more likely to relate perfectly with displays that reflect their body type. This explains why you’ll never go wrong investing in products that showcase a wider range of proportions.
Don’t do one-size-fits-all! Instead, opt for different sizes, based on your customer base. This involves choosing petite, child, plus-size, and teen mannequins. Using this approach helps you create inclusivity. It also attracts more buyers to visualise and purchase your products.
- Flexibility & Posing
With a simple store layout, you can always opt for static mannequins. These displays project sophistication and stability, making them also ideal for displaying formal wear.
However, for greater creativity, it makes sense to opt for mannequins with dynamic poses. This is especially true if you run a sporting goods store or a streetwear brand. These products often come with detachable body parts that make restyling quicker.
- Finish and colour choices
You may be wondering why you should prioritise finishes and colour selection when buying mannequins. Well, the finish of your display can directly affect how your customers perceive the products.
- For a more contemporary edge, glossy finishes are recommended. This is especially true if you currently have a modern but minimalist space.
- Matte finishes offer a subtle touch. They’ll help your products stand out more clearly. For the best results, use these finishes under bright lighting.
Colour selection also matters. Choose neutral tones like white if you want versatility. If you run a premium fashion store, however, consider opting for black mannequins.
- Your budget
Your budget is as important as the other factors mentioned above. But this doesn’t mean you should opt for the cheapest option. Even if you’re on a tight budget, ensure that you choose durable, well-made mannequins. This is crucial to avoiding losing your investment quickly. That’s so because cheap products tend to break, chip, or lose appeal faster.
- Reliable store
Speaking of durable mannequins for sale, one store we recommend visiting today is Valentino’s Displays. This store is reputable and reliable because it ensures consistency and product delivery. Besides, it also stands out when it comes to product delivery.
Another good thing about Valentino’s Displays is that it offers a wide range of mannequins for sale. Even if you’re struggling to find the right pieces, you can rely on its team for expert tips. They’ll guide you towards choosing the best mannequin options for your business.
Ready to take your brand’s display game to the next level? Visit Valentino’s Displays today to find high-quality mannequins for sale.
