E-commerce is evolving at a very high speed. This is making it easier than ever to make an online store. Shopify is considered one of the most popular platforms that provide ready-made solutions to any type of business regardless of its size or segment.
However, to make an actual successful project, a web-site builder is not all. That is where a Shopify consultant comes in, and he/she should transform an idea into a viable, working, and profitable online business.
Who Is a Shopify Consultant?
It is essential to learn about Shopify consultants before making a decision to hire them. They are professionals in developing, customizing, and optimizing online stores on the Shopify platform.
A consultant may be a developer, designer, business analyst or even a marketer. Nevertheless, professional consultants in the majority of cases merge multiple functions and provide full support.
What Functions Does a Shopify Consultant Perform?
In the selection of a consultant to establish an online store, one should always have the functions of such a consultant in mind.
- Strategy and Analysis. A professional should do some research on the targeted audience, niche that the client is dealing with and competitors before developing and opening a site. This will enable them to choose the best pricing scheme, create a sales strategy and suggest the best product and service catalog arrangement.
- Website Development and set up. The consultant has one of the roles of helping to come up with the visual concept of the project. They choose the templates, provide customized solutions, customize the design with the brand characteristics, and set up the functionalities required.
- Automation and Integration. The peculiarity of the Shopify platform should be considered in the fact that you can integrate a great variety of external applications into your store, including accounting software or Customer Relationship Management.
Moreover, the specialist is involved in the active work on the optimization of an online store, its scaling, and training the team that will further handle the webpage.
Why Should Businesses Contact Shopify Consultants?
An online store is opened by many entrepreneurs who act as individuals, however, very often they face difficulties: failures in payment systems, improper display of the web site on mobile gadgets, bad conversion rates, etc. These problems can be resolved with the assistance of a Shopify consultant at the very inception.
This type of collaboration offers several advantages:
- time savings;
- a professional-looking website;
- increased sales;
- improved conversion rates;
- security and reliability.
Therefore, even experienced entrepreneurs prefer to launch their online projects with direct expert support.
When to Contact a Consultant
There are several key situations when a Shopify consultant’s help will be indispensable:
- want to launch a website but don’t know how to get started;
- have a completed project, but it’s ineffective and isn’t generating sales;
- lack the time and knowledge to solve technical problems;
- need effective integration with other services;
- want to add custom features;
- full store audit and improvement recommendations are required.
It’s important to understand that a Shopify consultant isn’t just someone who can help you with technical issues. They’re a strategic partner whose efforts will be focused on growing and improving your business.
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