Black Friday has grown into one of the most highly anticipated shopping events in the UK calendar. Originating in the United States, Black Friday was traditionally held the day after Thanksgiving, but its popularity has quickly crossed the Atlantic. Now, shoppers across Britain eagerly await massive discounts and doorbuster deals across high street stores and online giants. If you’re wondering when is Black Friday 2024, the big day falls on Friday, 29 November 2024 — and the excitement is already building.
Over the past decade, British retailers have fully embraced the Black Friday shopping season. The event has transformed from a one-day frenzy into a month-long celebration of savings. With inflation and rising costs in 2024, UK consumers are more budget-conscious than ever. That’s why this year’s Black Friday promises to be one of the most competitive and deal-packed shopping sprees we’ve seen yet. Whether you’re after tech, toys, fashion, or festive gifts, early preparation is key to scoring the best bargains.
When is Black Friday 2024 in the UK?
Black Friday 2024 will take place on Friday, 29 November, marking the start of the Christmas shopping season for many. This date is fixed as the Friday following the American Thanksgiving holiday. While Thanksgiving isn’t celebrated in the UK, Black Friday certainly is — and it continues to grow in scale each year. Retailers across the country launch huge promotions in-store and online, attracting millions of deal-hungry shoppers.
Understanding when is Black Friday 2024 helps you stay ahead of the curve. Many of the best deals don’t just appear on the day itself — retailers such as Amazon, Currys, and Argos start rolling out early discounts as much as two weeks beforehand. As such, Black Friday is no longer a single day but an entire shopping season, so planning your purchases early is essential for getting the biggest savings.
What to Expect from Black Friday 2024 UK
If previous years are anything to go by, Black Friday 2024 UK will be a marathon, not a sprint. From mid-November through Cyber Monday (2 December 2024), shoppers will be treated to a cascade of rolling deals and limited-time offers. Early bird sales are expected to begin as soon as Monday, 18 November, with major retailers teasing their promotions through email newsletters and social media.
The shift to online shopping will continue to dominate this year’s event. Though some high street stores still offer in-person exclusives, most retailers are focusing on their digital platforms. This means shoppers across the UK can access deals 24/7 without leaving the sofa. With fast delivery options, flexible return policies, and exclusive online-only sales, 2024 is shaping up to be the most accessible Black Friday yet.
Best Retailers to Watch for Black Friday Deals
If you’re planning your strategy for Black Friday 2024, knowing where to shop can save time and money. Amazon Black Friday 2024 will be a major highlight, with lightning deals and countdown offers in every category imaginable — from electronics to beauty to toys. Amazon typically starts its sale a full week early, so checking daily can pay off big time.
Other top UK retailers to keep on your radar include Currys, with incredible markdowns on smart TVs, laptops, and home appliances. Argos Black Friday offers are expected to focus on toys, furniture, and household items. John Lewis delivers premium tech and fashion deals, often with extended warranties. Fashion lovers should check Next Black Friday and Pandora, both of which provide seasonal savings perfect for holiday gifts.
Top Product Categories and Best Black Friday Deals 2024
Tech lovers will be in for a treat, with Black Friday deals across smartphones, smartwatches, headphones, and gaming consoles. Brands like Apple, Samsung, Sony, and HP are known for slashing prices during this season. Retailers like Currys and Amazon offer bundle deals, flash sales, and stock clearance — so act fast if something catches your eye.
Beyond gadgets, there will be discounts on fashion, beauty, and homeware. Expect markdowns on popular clothing brands, luxury perfumes, and skincare bundles. Looking for gifts? Black Friday is the best time to grab toys, jewellery, and kitchen gadgets before Christmas. And if you’re hoping to score the best Black Friday deals 2024, keep price comparison sites and wishlist tools handy — they can help spot real bargains and avoid fake discounts.
How to Prepare for Black Friday Sales in the UK
Smart shoppers know that preparation is half the battle when it comes to Black Friday. Start by making a list of items you truly want or need. Then, track their prices from now until November using tools like CamelCamelCamel, PriceRunner, or Google Shopping. This will help you identify genuine deals when they appear.
Sign up for newsletters from your favourite retailers such as Amazon, Currys, Argos, and John Lewis to get early access to deals and exclusive discount codes. Follow their social media accounts and enable notifications to catch flash sales in real time. Also, set up a secure payment method, and make sure your delivery address and billing info are ready to go — many popular items sell out in minutes.
Conclusion
With the date set for 29 November 2024, the countdown to Black Friday 2024 has officially begun. Now more than ever, British consumers are looking for value, and this year’s sales promise to deliver. Whether you’re shopping for gifts, upgrading your tech, or simply love a great bargain, this Black Friday will offer a wide range of opportunities.
Knowing when is Black Friday 2024 allows you to get a head start on savings and avoid last-minute panic. Prepare your wishlist, monitor price trends, and keep an eye on your favourite retailers — the earlier you act, the better your chances of bagging a deal. Happy bargain hunting, UK shoppers!
FAQs about Black Friday 2024 UK
When is Black Friday 2024 in the UK?
Black Friday 2024 falls on Friday, 29 November. It’s the day after American Thanksgiving and is widely celebrated across the UK with major sales.
Do UK retailers offer early Black Friday deals?
Yes, most retailers start offering early deals from mid-November. Amazon, Currys, and Argos often launch their first round of discounts 1–2 weeks ahead.
Which stores have the best Black Friday 2024 deals?
Expect standout offers from Amazon, Currys, John Lewis, Argos, Next, and Pandora, with heavy discounts on tech, fashion, and homeware.
Is Black Friday better than Cyber Monday in the UK?
Black Friday generally offers better variety and stock. Cyber Monday tends to focus on tech and online-only sales, often continuing unsold Black Friday stock.
How can I avoid fake discounts on Black Friday?
Use price comparison tools to check historical prices. Stick with reputable retailers and beware of “too good to be true” offers from unknown websites.
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